RFID – The ROI Technology

RFID enables full tractability of individual products from their manufacturing source, all the way through the distribution chain to point of sale. The system uses smart tags that contain electronically stored information and are automatically identified by RFID readers. Versus bar codes which only contain generic product information and can only be read one at a time by line of sight, RFID offers speed and efficiency; no line of sight required when using radio frequency, multiple tags can be read in one go or alternatively, individual tags can be discovered via ‘geiger counter’ also less formally known as ‘find-a-tag’. This feature enables you to home in on a specific RFID tagged item. This system is super convenient, especially in circumstances when your desired tagged item is lost, hidden or among many other RFID tagged items. Each RFID tag also contains in-depth unique information concerning that individual product.

Our RFID experts have assorted a top ten list, as to why global organizations (particularly in the Retail industry) are staying competitive, and keeping proactive by deploying RFID:

• More accurate inventory
• Rapid replenishment
• Increased sales due to better availability
• Product search and find
• Click & collect fulfillment from store
• Reduction in shrinkage
• Unique product authentication
• Brand authentication
• Rapid and accurate product receipt
• Improved customer service

The key to maximizing profits in the retail sector is to aim for the highest level of optimized business solutions, and customer satisfaction. Touch has 20 years of experience in providing retail companies with Barcode and RFID solutions.