Touch Technologies International Sales Director Mark Tailford recently spoke with Essentail Retail a forward-thinking website that stands out from the crowd by carrying original news and analysis, including personality profiles from the leading retailers, vendors and industry bodies. Essentail Retail is brought to you by the team behind Retail Business Technology Expo (RBTE), who we have worked very closely with over the past few years. An exhibition that fully supports RFID growth, particularly within the retail space.
The interview with Essential Retail talks RFID, Internet of Things and Touch’s wireless temperature monitoring solution.
Essential Retail: Touch Technologies is a new name in the retail space. What’s your story and what does the company stand for?
Mark: Our management team with over 95 years of working in retail and providing solutions to solve retailer’s problems. Our technology brings with it more capabilities for an affordable price, ultimately enhancing your business performance and your customers’ satisfaction. At Touch we believe it is about balance, thus introducing products and solutions that yield optimum performance as well as delivering premium customer service. In technology, often the human touch can get left behind. Not with us.
Essential Retail: How are you making RFID relevant to today’s retail industry?
Mark: Our customers do not stand still and nor do we! With a proven track record of identifying the technology of the future, our superb customer service is always our defining role. We have taken advantage of the Internet of Things (IoT) as well as feature-rich customer service applications with our UHF RFID reader, keeping in touch with an ever changing world of technology.
Essential Retail: What’s your latest solution, and how does it differ from the rest of the market?
Mark: Traditional Barcode and RFID clunky, cumbersome guns are neither popular or affordable and so our b-touch and r-touch readers utilising the stunning iOS platform and Apple devices (iPod touch 5, 6, iPhone 5, 6, 6+, 6s, iPad mini, Air and Air 2) revolutionise this space.
Essential Retail: There’s a lot of talk about some major retailers embarking on widescale RFID projects. What are your expectations in terms of retail’s deployment of RFID in 2016?
Mark: Deployment in 2016 is set to eclipse previous years and we believe our solution can only help a faster return on investment and seamless deployments.
Essential Retail: You’re billed as Auto ID experts. Tell us what that means…
Mark: Our philosophy is that in coalition with truly great software providers, we can focus on getting the hardware and services spot-on, through careful consultative dialogue and testing.
Essential Retail: What’s your business’s road-map for 2016, and beyond?